1. Overview
Comundo is a Copenhagen-based software company that automates carbon accounting by pulling real-time energy and emissions data into a single platform, helping organisations meet reporting mandates and optimise consumption.qurator.com
Our mandate was simple, turn a technically dense, regulation-heavy topic into snackable reading that still satisfied ESG professionals’ need for depth, while establishing a recognisable, slightly quirky brand voice.
Goal: Build a consistent inbound traffic engine that attracts new visitors, educates them on carbon reporting, and positions comundo as the go-to authority in the Nordic sustainability space.
2. Challenges
- No internal bandwidth for steady content production
- Difficult to translate policy jargon into engaging prose
- Previous tone too dry to stand out, brand voice undefined
- Limited visibility among ESG decision-makers despite strong product fit
3. Solution
- Built a keyword-clustered content roadmap tied to buyer questions and regulatory milestones.
- Developed a tone-of-voice guide mixing wit with scientific rigour, then trained internal reviewers on it.
- Shipped two long-form, SEO-optimised posts per week, each containing clear CTAs to demos and newsletter.
- Audited Google Search Console data monthly, surfacing growth opportunities and pruning under-performing articles.
4. Results / Outcomes
- Blog captured 25 – 27 % of total traffic, delivering ≈ 6 600 – 7 000 sessions during the initial sprint.
- 82 % of those sessions were brand-new visitors, expanding the top of funnel far beyond existing reach.
- Content cadence established, giving comundo an owned media asset that keeps compounding without ad spend
