Customers whoactually usewhat you ship.
A launch video, step-by-step tutorials and the matching help docs for every release. Live on launch day. Kept current as your product changes.
Twenty minutes. We look at your next release and what your customers need to learn it. No pitch.
In this release
Live- Launch video60 to 90 seconds. We script, direct and finish it.Human
- TutorialsStep by step, 3 minutes or less each.AI assisted
- Help docsThe matching help and technical docs.Checked
- Kept currentWhen your product changes, the old content changes too.10 / mo
What's new on your launch day.
Most releases go out as a line in a changelog. This is what changes when the release ships with its own education.
Launch day, done.
A launch video, tutorials and help docs go live with the release, not weeks later.
Answers before tickets.
Customers find the answer in a 3-minute video instead of opening a ticket or booking a demo call.
Nothing goes stale.
When the product changes, we update the old content too, often before you ask.
The hiring plan.
No one to hire or manage. One partner owns product education end to end.
Human where trust matters. AI where scale matters.
A person tells the story.
Every launch video has studio-quality human narration. Your own team can be on camera if you want them to be.
AI keeps up with the product.
We build the system once, around your product. When a screen or a setting changes, your tutorials and docs are updated fast, and we manage the system so it keeps running smoothly. An AI avatar can present your tutorials too, but only if you want one.
An editor checks every step.
Someone follows each step in the real product before anything goes live. If it doesn't match, it doesn't ship.
How a release runs.
We plan with you each quarter, so we know what's shipping and when. Then every launch runs on the same clock.
We agree the video script.
A short kickoff with whoever owns the release covers what changed and who it's for. You approve the script before anything is recorded.
You give us test access and release notes.
That's all we need from your team. We record the screens, write the tutorials and draft the docs.
The screens stop changing. We finish.
You approve within 3 business days, with 2 rounds of changes on each launch video.
Everything goes live with the release.
The launch video, the tutorials and the help docs publish together.
On-time promise. If we miss your launch date and your inputs were on time, you get 50% off the next invoice.
It stays current.
Up to 10 update requests a month. We also fix older content when your product changes, and update ahead of changes you've announced.
Your product moved on. Your tutorials should too.
A tutorial is right on the day it's recorded. Then a button moves or a setting gets renamed, and the tutorial is wrong. An AI video tool won't tell you that. We track your releases and fix it.
- 1Open Settings and choose Partners.
- 2Select the Payouts tab.
- 3Enter a flat rate for each partner.
- 4Choose Save rules.
- 1Open Settings and choose Partners.
- 2Select Payouts in the left menu.
- 3Choose a flat rate or a tiered rate for each partner.
- 4Choose Save rules.
Is this for you?
You run a B2B SaaS or AI company, Seed to Series C, 20 to 200 people. You ship every week or two. And no one owns product marketing or product education.
Usually that's a head of marketing who is also the whole marketing team, or a founder who still writes the release notes.
“Can't we just use an AI video tool?”
The tool makes a video. We make sure it's accurate, live on launch day and still right next quarter, with a real human voice where trust matters.
Teams that trust us to explain their product.
“Classic SWFTMENT move to turn ‘Hey, can you fix our docs?’ into basically becoming our Swiss Army knife of everything!”
Luba Rein · Co-founder, Newo.ai“They now assist with EVERYTHING content-related and have helped our internal teams structure defined processes to free up resources so we have the time to take care of our enterprise clients.”
Kristen Martin · Chief of Staff, SiliconANGLE MediaThree ways to start.
Every one begins with a free 20-minute release review. Then try one release, or go straight to every release.
Pilot Release
One release, start to finish. No commitment.
- Setup and 1 launch video
- Up to 5 tutorials and the matching help docs
- Kept current for 30 days
Release Pack
Every release, every month.
- 2 release sprints a month
- 2 launch videos with human narration
- Unlimited tutorials, one in production at a time, each back in 2 business days
- Matching help and technical docs, kept current
Academy Build
One full level of your partner or customer academy.
- 5 to 6 videos of 5 minutes or less
- A matching article for each
- Delivered by an agreed date
Your next release is coming. Will anyone know how to use it?
Twenty minutes, one release. We'll show you what your customers will need to learn it and how we'd ship it with you.
Book a 20-minute release review