1. Overview
PivIT Global supplies and maintains network and data-center infrastructure worldwide, giving enterprises flexible hardware sourcing, third-party maintenance, and lifecycle services that reduce cost and extend equipment life. To keep pace with a fast-growing audience of network engineers, the company needed credible, technically deep content that would rank in search and convert traffic into qualified leads. SWFTMENT stepped in as an extension of the marketing team, providing network-certified writers, an SEO playbook, and full content operations.
Goal: Grow organic authority and lead generation by publishing high-quality, engineer-level content at twice the previous cadence while lifting existing article performance through SEO restructuring.
2. Challenges
- In-house marketers lacked hands-on network certification, limiting technical depth
- Legacy posts were poorly optimized, scattered across unrelated topics, and missing rich media
- No documented style guide or workflow to scale content without sacrificing accuracy
- Traffic plateaued, and competitive keywords slipped down the rankings
3. Solution
- Vetted and hired two network engineers with proven writing portfolios to create authoritative articles
- Built a clustered SEO strategy, mapping every post to pillar topics, primary keywords, and internal-link paths
- Refreshed historical articles with new structure, images, and video, aligning each with updated search intent
- Added a dedicated editor to enforce tone, style, and technical clarity
- Managed the end-to-end content pipeline, from topic pitching through publication analytics
4. Results / Outcomes
- Website traffic climbed 226 % within the first quarter of the engagement
- Refreshed posts delivered a 40 % lift in article views after only one month
- Publishing volume more than doubled while maintaining technical rigor
- PivIT Global now operates with a ready bench of certified engineers and an editor, enabling predictable content velocity
