1. Overview
Xometry Europe is the regional arm of Xometry, the world’s leading on-demand manufacturing marketplace. The platform uses an AI-powered quoting engine and a network of more than 10 000 vetted manufacturers to deliver CNC machining, 3-D printing, injection molding, and sheet-metal parts to customers ranging from startups to Fortune 100 enterprises.
The European division wanted its social feeds to match that engineering pedigree and drive qualified traffic to its instant-quote engine.
Goal: Become the place engineers scroll for daily insight, while boosting organic reach and solidifying a consistent brand voice across EMEA.
2. Challenges
- Social posts were sporadic and product-centric, so engineers scrolled past.
- No single owner had the technical depth or time to translate complex specs into engaging content.
- The UK division lacked any social presence, creating regional gaps.
- Blog articles were outdated, missing practical engineering depth.
- Tone and structure often drifted away from the design-engineer persona.
3. Solution
- Engineer-to-engineer voice: every line reviewed by writers with shop-floor and robotics backgrounds.
- Daily cadence across three channels, blending quick tips, machining trivia, and clips from longer guides.
- AI-prompt workflows to streamline edits, ensuring every post matched brand tone and SEO targets.
- Long-form guides rewritten with practical examples, tolerance charts, and fresh citations.
- SEO alignment: keyword research plus internal linking to drive authority back to the quote engine.
4. Results / Outcomes
- 50.4 % lift in Facebook reactions and shares
- 126.2 % jump in Twitter discussions
- 39.1 % rise in LinkedIn engagement
- 71.9 % average engagement increase across all platforms in ninety days
- 217 % surge in organic website traffic
