1. Overview
Newo.ai is a Silicon Valley platform that lets businesses spin up human-like AI receptionists in three minutes, pulling data from a company’s own website and Google profile to answer calls, chats and bookings around the clock newo.ailinkedin.com. The founders wanted external comms that matched the product’s sophistication yet had no central knowledge base, marketing funnel or nurture stream.
Goal: Build a single source of truth for users and prospects, reduce repetitive support load and create a lean, automated pipeline that scales without extra headcount.
2. Challenges
- Documentation scattered across developer notes and Slack threads
- Support team swamped with 250 repetitive tickets per month
- No email nurture paths or marketing analytics tying leads to revenue
- Lead capture tools stitched together with manual exports causing leaks
- SaaS stack bloat adding cost without automation cohesion
3. Solution
- Architected a modular ReadMe knowledge base plus release-note workflow, eliminating tribal knowledge silos
- Produced 15-lesson academy with video, slide decks and quizzes to deflect “how do I” queries
- Designed Make.com automations that sync website forms, CRM and support, removing manual CSV wrangling
- Wrote full cold outreach and long-term nurture sequences, aligned with updated ICP messaging
- Consolidated overlapping SaaS tools, saving licence fees and simplifying data flow
4. Results / Outcomes
- 90% ticket reduction equalling a 100 hour monthly time save for engineering and support
- Inbound qualified leads doubled within three months
- Lead-to-demo time cut from five to three days thanks to automated routing
- Academy completions boosting product activation rates and new IT partner onboarding times
