1. Overview
SiliconANGLE Media runs a digital news network and theCUBE livestream studio that offers real-time analysis of cloud, AI, security and emerging tech. Its team partners with enterprise heavy hitters such as Google Cloud, IBM and Dell Technologies to broadcast flagship conferences and unpack announcements for a global IT audience.
Goal: Amplify multi-channel coverage for tier-one tech events, drive sustained organic growth and remove production bottlenecks that slowed content deployment.
2. Challenges
- Disconnected workflows kept video, social copy and long-form articles in separate silos, delaying cross-channel launches
- Manual scheduling, tagging and reporting drained analyst time and limited output
- Organic search visibility lagged outside live-event peaks, capping discoverability
3. Solution
- Built a unified content pipeline that turned every event into on-site articles, YouTube descriptions, social graphics and email copy in one sprint
- Deployed custom AppSheet automations and prompt-engineered AI agents to remove repetitive tasks, cutting work hours by 90 %
- Rolled out data-driven SEO playbooks and headline tests to lift evergreen article performance while consistent social cadences kept audiences engaged between broadcasts
4. Results or outcomes
- Active user sessions grew 1 000 %, expanding total engaged audience to 18 M
- Highlight reels now average 10 k–15 k views, sustaining momentum long after each stream
- Automated workflows delivered a 10 x efficiency gain, freeing analysts to focus on insight rather than admin
