PivIT Global required a knowledgeable team of writers and editors to join their marketing department. Moreover, the writers needed network knowledge, preferably with network certification.
The technical writers would collaborate with PivIT Global managers to draft quality content for their customers and prospects via web traffic, social posts, email marketing, and more.
PivIT Global also required a search engine optimization strategy to implement across all their past articles and for an expert to implement this strategy to improve search authority.
SWFTMENT can be an extension of your marketing team by providing vetted technical writers, editors, and SEO experts. Here were the main solutions to achieve the objectives set out by PivIT Global:
An SEO strategy was created to categorize past articles into cluster topics and refresh each article based on SEO best practices. A full guideline was created for the technical writers to implement consistently.
Before implementing the full SEO strategy, old (and a few new) articles were given a refresh to improve their format and add images and videos. After just one month, article views increased by over 40%. We expect further growth in the future as we roll out the SEO strategy.
We hired two expert technical writers specifically for PivIT Global. One writer had over ten years of experience writing course content for Cisco, and the other had written articles for some of the biggest names in the technology industry.
These technical writers proactively created interesting topics for PivIT Global and wrote informative articles and lead generation content. An editor was also hired to help scale the content output while maintaining the quality of the writing.
With a solid SEO strategy in place, PivIT Global wanted to increase its content output by more than double. The SWFTMENT team could easily scale according to their content needs and continue to produce high-quality technical content.