Xometry is the world's largest on-demand production platform disrupting the manufacturing industry. Their international network of over5,000 partners enable them to offer various technologies: CNC processing, sheet metal processing, 3D printing, etc. Xometry's customers include BMW, Bosch, Dell Technologies, General Electric, and NASA.
Xometry Europe was looking to build its social media community of mechanical engineers with topics such as CNC machining, sheet metal processing, 3D printing, injection moulding, and other types of manufacturing.
They required an experienced and proactive social media manager and technical content writer with an engineering background (or experience with robotics and machine building).
A great social media post involves three main elements: informative content that provides value to a reader, a video or image to capture attention, and general best practices (hashtags, image alt text, etc.).
Our team used their engineering knowledge to craft daily social posts across Facebook, LinkedIn, and Twitter. Moreover, besides utilizing the blog posts on Xometry Europe for social content, we researched the latest news and trends in manufacturing.
Over a 3-month period, engagement increased by 50.4% on Facebook, 126.19% on Twitter, and 39.11% on LinkedIn. Therefore, engagement across all socials increased by an average of 71.9% over a 3-month period. The SWFTMENT Team continues to work with Xometry to improve their social engagement month after month.