Privacy policy.

What we collect when you visit this website or work with us, and what we do with it.

Last updated 10 November 2026

1. Who we are

SWFTMENT is a product education studio based in Cape Town, South Africa. We are responsible for the personal information collected through swftment.com.

This policy explains what we collect, why we collect it, and what you can do about it.

2. What we collect

We collect only what we need to reply to you and to work with you:

  • Contact form: your name, work email, company and message.
  • Booking calendar: your name, email and anything you add when you book a call. Bookings are handled by TidyCal.
  • Email and calls: what you send us or tell us when we talk.
  • Technical data: your IP address, browser, device and the pages you view, recorded by our website host to keep the site secure and working.

We do not ask for sensitive personal information, and we ask that you do not send us any.

3. How we use it

We use personal information to:

  • reply to your message and arrange calls;
  • prepare proposals and deliver the work you hire us for;
  • send invoices and keep the business records the law requires;
  • keep this website secure and block spam.

We rely on your request or consent, on the steps needed to enter into or carry out a contract with you, on our legitimate interest in running and protecting our business, and on our legal obligations.

We do not sell personal information, and we do not use it to make automated decisions about you.

4. Cookies and analytics

This website uses the cookies it needs to work. Our website host may set cookies and record basic usage data to keep the site secure and reliable.

The booking calendar is provided by TidyCal and may set its own cookies when it loads. You can block or delete cookies in your browser settings.

If we add analytics or advertising tools, we will update this policy first.

5. Who we share it with

We share personal information only with:

  • service providers that host this website, handle form submissions, run the booking calendar and provide our email and document tools;
  • contractors who work on your project, under a duty of confidentiality;
  • professional advisers, and authorities where the law requires it.

Some of these providers are outside South Africa, including in the United States. Where information is transferred, we rely on the safeguards in our agreements with them and in the law.

6. How long we keep it

We keep enquiries for as long as we are in conversation with you, and for a reasonable time afterwards in case you come back to us.

We keep client and billing records for as long as the engagement lasts and for as long as the law requires us to keep business and tax records. After that we delete the information or make it anonymous.

7. Your rights

You can ask us to:

  • give you a copy of the personal information we hold about you;
  • correct it if it is wrong or out of date;
  • delete it, where we have no lawful reason to keep it;
  • stop using it for a purpose you object to.

Where we rely on your consent, you can withdraw it at any time. You can also complain to the Information Regulator in South Africa, or to the data protection authority where you live.

8. Contact and changes

To make a request or ask a question about this policy, send us a message through the contact page.

We may update this policy from time to time. The date at the top of this page shows when it last changed.