On launch day, customersalready know how to use it.

The Release Pack is one fixed monthly fee. For each release you get a launch video, step-by-step tutorials and the matching help docs. All of it is live on launch day and kept current as your product changes.

Book a release reviewTry one release first

The Pilot Release is one release, start to finish, with no commitment.

One month of a Release Pack

2 release sprints · 2 launch days

Partner payouts

Sprint 1 · live in week 2
  • Partner payouts are here
    Launch video
    1:12 Human voice
  • Set payout rules
    Tutorial
    2:40 AI assisted
  • Add a payout account
    Tutorial
    1:55 AI assisted
  • Export a payout report
    Tutorial
    2:20 AI assisted
  • Payouts guide
    Help docs
    3 pages Checked

Usage alerts

Sprint 2 · live in week 4
  • Meet usage alerts
    Launch video
    1:05 Human voice
  • Set a usage limit
    Tutorial
    2:10 AI assisted
  • Choose who gets alerted
    Tutorial
    1:40 AI assisted
  • Alerts reference
    Help docs
    2 pages Checked
  • Next tutorial request
    One in production at a time
    Back in 2 business days
Kept current
Update requests on everything already live, plus fixes to older content when the product changes.
6 of 10 update requests used

What's in every month.

You buy the finished package, the launch date and the quality bar. We don't sell hours or pages.

2 a month

Release sprints.

Each sprint takes one release from an agreed script to launch day. We plan with you each quarter, so we know what's shipping and when.

3 min or less Human voice

Launch videos with a human voice.

Two a month, one for each sprint, with studio-quality human narration. Your own team can be on camera if you want them to be.

2 business days AI assisted

Unlimited tutorials.

Step-by-step videos. Ask for as many as you need. One is in production at a time, and each comes back within 2 business days. An AI avatar can present them, but only if you want one.

Every release Checked

Matching help and technical docs.

The docs for the same release, so the video and the page say the same thing. An editor follows each step in the real product before it goes live.

10 a month

Kept current.

Up to 10 update requests a month. We also fix older content when your product changes, and update ahead of changes you've announced.

Try one release, or cover every release.

Both start with the free 20-minute release review. The work is the same. The difference is how long we stay.

Pilot Release

Who it's for. Teams who want to see one release done properly before they commit to a month.

  • Setup
  • 1 release sprint
  • 1 launch video
  • Up to 5 tutorials
  • The matching docs
  • Kept current for 30 days

No commitment. When the 30 days end, you can stop there or move to the Release Pack.

Start with one release

Release Pack

Who it's for. Teams that ship every week or two and want every release to land with its own education.

  • 2 release sprints a month
  • 2 launch videos with studio-quality human narration
  • Unlimited tutorials, one in production at a time, each within 2 business days
  • Every video 3 minutes or less
  • Matching help and technical docs
  • Kept current: up to 10 update requests a month, fixes to older content when the product changes, and updates ahead of announced changes
  • Setup included

First term 3 months, billed monthly in advance. Then 30 days' notice.

Start with every release

The terms, up front.

Read these before you book, not after.

3 months

First term.

Three months, billed monthly in advance. After that it runs month to month with 30 days' notice. Setup is included.

3 business days

Approvals.

You approve what we send within 3 business days. That keeps the release on its launch date.

2 rounds

Changes.

Two rounds of changes on each launch video.

50% off

The on-time promise.

If we miss your launch date and your inputs were on time, you get 50% off the next invoice.

Quoted separately

Extras.

Extra releases, rebuilds and new languages are not in the monthly fee. We quote each one separately.

“Can't we just use an AI video tool?”

You can. The tool makes a video. We make sure it's accurate, live on launch day and still right next quarter, with a real human voice where trust matters.

Is it accurate?

An AI video tool turns your script into a video. Whether each step still matches the product is left to you.

The Release Pack adds an editor who follows every step in the real product before anything goes live. If it doesn't match, it doesn't ship.

Is it live on launch day?

An AI video tool is ready when someone on your team has time to use it.

The Release Pack runs every launch on the same clock, starting about two weeks out. If we miss the date and your inputs were on time, you get 50% off the next invoice.

Is it still right next quarter?

An AI video tool leaves the video as it was made. When a button moves, updating it is left to you.

The Release Pack keeps it current: up to 10 update requests a month, plus fixes to older content when your product changes.

Human voice

And the voice on your launch video is a person. Behind it, we build the system once around your product and manage it, so your content changes fast when your product does.

Questions before you book.

What do you need from our team?
Three things for each release. About two weeks before launch, a short call to agree the video script. Ten days before, test access and your release notes. Then approvals within 3 business days. Six days before launch the screens need to stop changing so we can finish.
Who is on camera?
No one from your team has to be. Every launch video has studio-quality human narration. If you want your own team on camera in the launch video, we can do that too. An AI avatar can present the tutorials, but only if you want one.
How do you use AI?
We build a system once, around your product, and manage it so it keeps running smoothly. It lets us update your tutorials and docs fast when a screen or a setting changes. A person narrates every launch video and an editor checks every step in the real product. An AI avatar is an option for tutorials, never a requirement.
What happens when our product changes?
Send an update request and we fix the video and the doc. You have up to 10 update requests a month. We also fix older content when your product changes, and we update ahead of changes you have announced.
What if you miss our launch date?
If we miss your launch date and your inputs were on time, you get 50% off the next invoice.
Can we start with one release?
Yes. The Pilot Release is one release, start to finish: setup, 1 release sprint, 1 launch video, up to 5 tutorials and the matching docs, kept current for 30 days. It is a one-off price with no commitment.
How does the first term work?
The first term is 3 months, billed monthly in advance. After that it runs month to month, with 30 days' notice to stop. Setup is included.
What's not included?
Extra releases beyond the 2 sprints a month, rebuilds and new languages. We quote those separately. We never bill by the hour or by the page.

Bring your next release. We'll show you what it needs.

Twenty minutes. We'll look at your next release and what your customers need to learn it. No pitch.

Book a 20-minute release review